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Deborah Chaddock Brown – Speaker, Author

April 18, 2011

Sometimes hearing it from you just isn’t enough.

If you are looking for a speaker to lead your team in a 1/2 day workshop or energize them with a keynote address, consider Deborah Chaddock Brown

Deborah brings over 25 years of retail, operations, and franchise experience to her speeches.  Since opening her own business in 2004, she’s expanded her topics to include those of interest to entrepreneurs like 30 Marketing Tips in 30 Minutes.  Keeping up with the ever changing marketing industry, she also offers Social Media topics such as Making the Most of Your Online Brand.

The theme that resonates throughout all of her speeches is one of Putting the Customer First.  Whether you are just starting a business or growing your company to the next level, the key to success is the art of building customer relationships.  Deborah offers customer-focused key note addresses and workshops:

During challenging economic times, companies look for speakers to provide a light at the end of the tunnel.  Deborah offers three programs that speak to operating a business through a recession:

 Customized To Meet Your Needs

Deborah discusses your primary goals and objectives for each program.  She’ll spend time asking questions, reviewing your corporate-provided materials and learning about your industry so that her message is tailored to meet your needs and is relevant to your audience.  She’ll combine material from a variety of established programs or create something entirely new to meet your needs. 

A Spoonful of Sugar

Have you ever attended a training or workshop in which the speaker droaned on; lecturing rather than engaging?  Deborah has attended them – or rather – nodded off during those sessions too.  Following the Mary Poppins method of teaching, Deborah brings high energy, humor and lots of situational stories to her programs.  She engages her audience and welcomes the “heckler” making her programs fun as well as educational.

Call Deborah today

For more information about engaging Deborah for your next event, call 330-414-8792.  Email:  deborah@makeorbreakmoments.com

Still not convinced?  Visit the individual pages (on the side bar to the left) for each program.  Each program page provides details on what participants will learn, the length of the program and who should attend.

Sign up for her FREE monthly e-zine on communication, marketing and customer relationships called Words People Read

Deborah Chaddock Brownis a CTM Toastmaster, apprentice member NSA, member Twinsburg Chamber of Commerce

Doctors of Chiropractic Practices Talk Social Media

April 18, 2011

Deborah Chaddock Brown talks social media with chiropractorsThirty doctors are scheduled to gather tomorrow evening in Cleveland Ohio to listen to a presentation on Social Media Basics from Deborah Chaddock Brown.  The hour long presentation will focus on:

  • What the different social media sites are
  • The benefits of each site
  • Common (yet strange sounding) terms used in social media
  • How to determine your goals and set expectations for social media participation
  • How to fit social media into your day
  • Create a social media strategy

Participants will leave with a detailed handout that will assist them in further researching the social media vehicles that will best suit their goals for participation.

As always, Deborah will stress the value of social media participation to help build credibility, build community and build patient relationships.

Deborah Presents at Lakeland Community College

April 14, 2011

Over the course of three weeks, Deborah presented to a classroom of entrepreneurs and business professionals. Each week was devoted to a different element of social media.

Week One:  Linked In

Week Two:  Twitter

Week Three: Creating a Customer Focused Social Media Strategy

The class took place in the computer lab so that participants could actually get into their accounts and modify them to be more effective.

In each class the participants learned how social media can be used to:

  • Learn from industry leaders, peers and customers
  • Inform their community about upcoming events, new product releases or latest articles/blog posts
  • Network within their community and seek out new people to add to their network; sharing ideas, answering questions and building credibility
  • Correct circumstances when consumers are less than happy.  Being responsive is a key benefit to social media and participants set up accounts so that they will receive email notifications when their company or products are mentioned.

If you are interested in having a similar series of sessions for your organization or company, please give Deborah a call:  330-414-8792.

Testimonials from Recent Social Media Presentation

February 8, 2011

I’m blushing! Thanks to Paula from Stark County Board of Mental Health for inviting me to speak and sharing the evaluation forms. Here are just a few of the comments:

Fascinating info! Great topic to discuss at this conference. She is a fabulous speaker and would highly recommend more information from her!

Speaker held my attention well. Very personable and knowledgeable.

So much! Especially how to present oneself via social networking. Excellent speaker – the best so far. Very valuable content. Great choice!

DCB is a dynamic speaker – charming and engaging. She explained terms and concepts very well. Good communicator! I’m on Facebook, have heard some about Twitter and LinkedIn – DCB told me things I didn’t know and shared sites that will be of great value for me. Whoever hired DCB – fantastic call!!

Excellent speaker – she could have easily filled a longer time slot.

Great presenter – great credibility due to her age and experience.

Thank you for explaining things in a way that I, a non-techie, can understand.

Great presentation – funny, yet insightful. Kept our interest and lots of great information.

If you are interested in having a presentation on social media for your staff – give me a call! 330-414-8792.

This fully customized 90-minute session goes beyond the obvious “what happens in Facebook doesn’t stay in Facebook” and covers some little known benefits to active LinkedIn and Twitter participation.

You’ll learn:

  • Definitions of all those crazy terms like ping and tagging and Squidoo
  • The value and benefits to having a written social media policy and some examples currently in use from “total lock-down” to a savvy approach to using your associates as ambassadors for your company.
  • How to use social media for researching and building connections within your job function.
  • How social media can provide a platform for your brilliance – become the knowledge source in your area of expertise.
  • About a few nightmare stories of good intentions gone horribly wrong.

Ins and Outs of Social Media

February 2, 2011

Social Media is here to stay. If you haven’t figured out the value and potential pitfalls of using social media – the time is now. In this 90-minute presentation Deborah talks about the primary social networking sites: LinkedIn, Facebook, Twitter and YouTube and how they can be used to build your personal brand. She also reviews some of the cautions for business professionals and employees – how you can get fired even with the best intentions.

Here are just a few comments from recent participants:

“Deborah Chaddock Brown was a dynamic speaker, very knowledgeable, and her style kept me engaged the entire time. She delivers the information with a good dose of humor which adds to the discussion in a positive way, i.e. she’s very likeable.”

“Social media can be a fantastic tool as a source of desired information. I learned that social media is a great instrument to help find information via the individual professionals that have accounts on the site and/or via the various groups established on the site. I never looked at that potential before.”

“I wanted to thank you for bringing in Deborah to enlighten TR about the lack of privacy in the social networks. Although most of the information did confirm my general discomfort with the evaporating barrier of personal versus business within these networks, the information and call to awareness was desperately needed as we all participate in the evolving technical world we live in.”

Social Media: A New Theme

July 15, 2010

While Putting Customers First is always a focus for Deborah Chaddock Brown, she has added a series of speeches and workshops using the powerful social media vehicles to establish credibility, build community and connect with customers.

Deborah created the acronym L.I.N.C.:

Using the principles of L.I.N.C. Deborah now offers a series of 4- ninety minute workshops that assist participates with taking their basic accounts to the next level and using them to connect with their customers. Each workshop is hands-on so that participants can actually modify their existing accounts and learn how to use them to their fullest advantage:

LinkedIn                              Twitter                                Facebook                       Connecting the Dots

In addition, Deborah offers a 45 minute keynote address on Creating a Customer Focused Social Media Strategy and Using Social Media to Promote your Event.

Here’s what people are saying:

I so enjoyed your session yesterday! It made clear that as much as I have learned I still have so much more that I need to learn.  Wow!  You have a ton of knowledge and share it with such gusto and approachable fun energy!

Thanks again,
Kathlene Mullens, MLHR, PHR, BSBA
  
 
Thank You for being the speaker at our membership mtg. ….. you were awesome!!   I love your enthusiasm for social media and I think it was contagious.  We continued talking and referencing about links and tweeting the rest of the night!  Looking forward to getting on the websites and getting more education on social media.  Thanks again for your excellent talk and sharing of your valuable time!
 
Mary C.Carlson, IDS/NEO President
 
 
I really thought the class was terrific!  I learned more than I expected to, and didn’t know all this was out there for the taking.  I will certainly look into the information you gave us, and see what tools I can use to further sales in my business.  I will certainly do the Facebook thing, as I have an account with them, but not a fan page.  I will be eager to put all this good information to good and practical use. 
 
You made this class interesting, fun, and your energy was contagious.  I certainly will look forward to being on your mailing list, and will read the newsletter, and I am sure it will be interesting if your class is any indication of what is yet to come. 
 
Melanie Hutchinson, The Embroidery Hutch