Put Customers First

Before you write a business plan, obtain financial aid or create a marketing plan, learn the importance of putting customers first. Customers pay the bills, so ensure your company is built on a foundation driven by a “customers-first” attitude.

Participants will learn:

• Who their target prospect really is (it isn’t everyone willing to buy)
• How to clearly create a profile for their ideal customer – who they are, what motivates them, where they live, what they need
• How to write with their ideal customer in mind; marketing materials, Internet presence
• How to react with their ideal customer in mind; in person, over the phone and via email
• How to foster a “customers first” culture in their organization
• How to communicate their “customers first” attitude within the community
• How to create a “customers first” marketing strategy
• How to build a “customers first” selling technique with their associates (including themselves)

Who Should Attend: Business owners, sole proprietors, department managers and key management level associates. Maximum 20 attendees. Minimum of 5.

Length of Session: ½ day workshop; lecture and breakout sessions.

Speaker Requirements: LCD projector and WIFI connection, screen. 48 hours notice of number of attendees expected. All handouts will be provided at no additional cost.

Deborah Chaddock Brown is bright, energetic, enthusiastic, entertaining, and best of all, leaves the audience with a practical set of workable action items easily accomplished that same day – action items that will help grow a business – and isn’t that what we’re all looking for!

Douglas H. Johnson, Executive Director Twinsburg Chamber of Commerce