Create a Social Media Strategy

You’ve signed up for LinkedIn, Facebook and Twitter but how do you effectively use social media to connect with your customers?  Social media is a powerful tool for establishing your brand, creating a community and connecting with your customers. Learn how to create a specific strategy for your social media participation that helps you connect with your customers and use your time wisely.

Participants will learn how to:

  •  Identify their primary goals for social media

•  Determine their audience and the specific value they bring

•  Create a brand strategy that incorporates all online accounts

•  Determine personal commitment

•  What they’ll do

•  How often they’ll do it

•  Fit their social media participation into their jam-packed day

•  Determine the value of a Policy for Social Media for their company

Who Should Attend: Business owners, managers, marketing associates, business professionals who want to learn how to develop a social media strategy. Minimum of 10 – No Maximum number of attendees.

Length of Session: 45 minute keynote address

Speaker Requirements: Projector and screen. Wireless connection.

“Deborah and I were both speakers at both PodCamp Cleveland and PodCamp Ohio in 2010. I missed Deborah’s session in Cleveland, but was able to attend in Columbus. She was a hit and has the tweets to prove it! As a speaker, she is phenomenal – passionate, high energy, engaging and informative. Everyone was laughing and learning at the same time. As a social media strategist, she is able to take the complexity out of a very complex topic and make it accessible – particularly for her target client which is small business owners (which is also mine, so if I’m willing to gush about a “competitor” I think that says a lot!:-)). Deborah offers freelance writing services, which is a service I’ve stopped offering and I will be recommending her to my clients.” June 23, 2010

Crystal Thies , LinkedIn Consultant and Social Media Strategist